
elements
line, type, shape, texture or images.
principles/structure
balance, contrast, unity, value, colour.
format
In order to design something, we must first determine the space in which it will exist. In the case of multimedia we are using a screen based format, with pixels as the unit of measurement.
800 X 600 pixels for a 15” screen & 1024 X 768 pixels for a 17” screen. All have an aspect ratio of 4:3 which is also the format for standard definition television or video. Full HD Digital television uses a 16:9 aspect ratio format with 1920 X 1080 pixels.
It uses additive colour, mixing three primary colours : red, green, blue. Known as rgb, this is how monitors create the full range of colours. This means that when all three are mixed together they form the colour white.
Screens also have a resolution of 72 pixels per inch known as ppi. Referred to as display or monitor resolution. So that every pixel in an image is represented by a pixel on the screen. Which is the format we deal with in multimedia.
